The recent hostile bid by Kraft Foods to buy out Cadbury Chocolate got me thinking. If Cadbury decides to go for this deal, it will be a shame. Delicious treats like Cadbury Mini Eggs, the Star Bar, the Dairy Milk Bar . . . and heck, even the entire Green & Black’s brand (yowza!) will suddenly be run by Kraft (formerly owned by Philip Morris, currently independent but partially owned by Warren Buffet) out of Northfield, Illinois. Hmm . . . this seems crazy, right? This seems like something out of some kind of Sci-Fi flick with flying cars and robot butlers.
Actually, no. This is pretty much old hat for Kraft. Ever savored a “Scandinavian” chocolate bar (that would be Marabou) at Ikea? Yeah, that’s owned by Kraft. Ever munched on imported Milka Choco Swing bars and thought, “Gee, these are just so European?” Yeah, they are also owned by Kraft. Oh, and Toblerone and Mozart and Prince Polo and Terry’s orange and . . . and . . . and . . . yeah, old hat, new chocolate. What a delicious manifest destiny.